Innovative Hospitality Sales, Marketing & Revenue Solutions


32 Drumsheugh Gardens
Tel: +44 (0) 131 467 4574

Registered in Scotland
Number 337730


We have brought together a team of experts with many years 
  of diverse but complementary experience

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Executive Leadership Team

Donald Emslie, Chairman & Joint Owner

Donald has been Chair of CHMC for 3 years and has led its growth and development in the UK and Ireland.  He was instrumental in winning the hotel management contract for Castle Leslie and has been the lead Director for this assignment over the last two years.  Under his strategic direction, CHMC has grown to be a successful hotel and leisure management company that focuses on developing strong client relationships and effective strategic partnerships.

Donald was previously Chief Executive of SMG plc, a large media company, and was Chair of ITV Network Ltd and GMTV Ltd.  During his time at SMG he launched the digital “” business and was responsible for the construction of new offices and studio complexes in Aberdeen and Glasgow.

Donald is also a Non Executive Director of Scottish Water and SRU plc. 


Peter Murphy, CEO & Joint Owner

Peter has been Chief Executive of CHMC for 3 years and has been in the hotel industry for 30 years, having managed 5 star hotels in Portugal, London, Edinburgh, Turkey and Italy. Peter worked for Starwood for over 20 years all over Europe and has taken hotels to new international heights completing many major projects including development of Europe’s leading spa and winning many awards of recognition on the way. Earlier in his career he was also MD of one of the UK’s largest privately owned hotel companies.

Most recently Peter has completed a number of successful assignments for banks and private hotel owners both in the UK and Ireland. This has involved advising on the future strategic of the business and in many cases assisting with turn-around situations. He has an uncompromising reputation within the hospitality sector for delivering operational excellence, leadership and financial performance.


Andrew Phelan

After graduating in Ireland, Andrew went to Switzerland in order to further develop his career in the hospitality industry. Andrew’s experience includes, amongst other, time at Mount Juliet and St. Andrews Old Course Hotel. Andrew, in recent years, has set up a very successful Project Management and Marketing Consultancy. This has resulted in managing a number of high-profile projects in Europe including Zala Springs Hungary,

In Ireland Andrew has Project Managed The Heritage Golf & Spa Resort and Spa, Mount Wolseley Hotel & Golf Resort, plus the launch of a new hotel brand company. Recently Andrew is managing a turnaround at the very 5 star Castlemartyr Resort outside Cork.  


Michael O'Hare

With 25 years in hospitality industry Michael O’ Hare was Finance Manager Regional Finance Great Southern Hotels.

Michael is joint founder of OPTiM Financial Solutions based in Galway. OPTiM provides CHMC forensic operational accounting and procurement services and are Industrial Relations & Trade Unions experts. The company provides hotel accounting services for leading Accounting firms, hotels owners and Banks

OPTiM as industry experts also provide IT solution for hotels.



Brian Hunter

Brian Hunter is an independent Leisure & Spa Consultant, and until recently, also Principal/Owner of the Mary Reid International Spa Academy which is still the only Therapist School in Scotland to produce students with the top International qualification CIDESCO.  Brian was also formerly MD of Spa Developments, an International Spa Design & Consultancy Company based in Glasgow.

Brian’s career includes five years as Sport & Spa Director at the Pacific Club in Hong Kong and involvement in the development of Country Clubs and spas in destinations as diverse as India and Singapore.

Brian eventually brought his expertise back to Champneys in London and then Scotland to open Escape Health Club at the newly refurbished Scotsman Hotel before joining the Starwood Group as General Manager to open and run the now international award-winning One Spa in Edinburgh which has achieved numerous top spa industry awards including Conde Nast and Best British Hotel Spa for 3 years running. During his time at Starwood Brian was involved in an advisory capacity with the Spa & leisure branding, development and standards team for the company including speaking at a number of International Spa conference & seminars

Brian's extensive consultancy background in the luxury leisure & spa industry spans design consultancy, branding, marketing and financial solutions. His experience is unparalleled in this market.